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- Establish your identity. The right domain name,
or URL, can make the difference between a memorable
e-commerce identity and getting lost in the online
crowd.
- Find the right online home. For brick-and-mortar
stores, location is everything. Your e-commerce
business needs the right home, too. Purchase and
set up your own Web server, or find a home for your
site with the right Internet Service Provider or
Web host.
- Build an attractive storefront. With the right
tools, creating a Web site is easier than ever-but
following some basic guidelines will help make your
site easy and fun for customers to navigate. And
that means more sales for you.
- Let customers know they can trust you. In the
anonymous world of the Internet, customers will
communicate private information, like credit card
numbers or phone numbers, to your e-commerce site
only if they're sure your site is legitimate and
the information they send you is protected. Make
sure your site is secure-and that your customers
know it.
- Make it easy for customers to pay you. You can
set up your site so customers can pay by simply
keying in a credit card number. But then how will
you process that transaction? Make sure you not
only offer customers a variety of convenient payment
methods, but that you can process them all.
- Let the world know about your site. A memorable domain name, a great-looking design, and top-notch products and services can make your site successful only if customers know about it. Don't neglect promoting your site to drive traffic to it.
II. Step Two: Build a User-Friendly
Site
III. Step Three: Set Up Your Web Server-or Select an ISP to Host
IV. What to Look for in a Web
Hosting Company
V. Accept Credit Cards
VII. Step Seven: Promote Your Site
VIII. Now, Start Selling
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